Pernod Ricard Product Launch
Experiential Marketing:
Produced 3-Day Pernod-Ricard internal brand immersion event, on remote private French island Les
Embiez, for 300 senior managers and equity stake-holders. Created relevant showcases for new
product lines that compelled autonomous international buyers to place orders.
Imported staff, DJ’s, lighting & furniture (custom-made for this event) and ingredients across Europe to communicate the story behind Polish vodka Wyborowa, which was recently acquired by Pernod Ricard. A raw villa without electricity was converted into a 24-hour hotel & restaurant.
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