Gebrauchsgraphik 1

Professor H K Frensel founded Gebrauchsgraphik in 1923 and it became one of the most popular international advertising design journals of that time. Published in both German and English, it followed Dr. Frenzel's concept that advertising should be a positive force in society and he followed what was developing with work influenced by Futurism, Constructivism, DeStijl and the Bauhaus, as well as other innovative graphics. The magazine never espoused any specific philosophy but was open to all design directions that related to the highest standards.


This is one of my all-time favorite Gebrauchsgraphik covers, illustrating a reflection of traditional letterpress metal hot type and the compositor's stick. This is why I had so much trouble designing for letterpress. There was always that middle man that you had to deal with, the compositor. Back in the days when leading really meant a piece of lead between the lines of type.

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Uploaded on September 28, 2007