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Flouride [sic] toothbrushes | by Dan Lockton
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Flouride [sic] toothbrushes

I saw these toothbrushes the other day, sold by Poundland. Yes, that does say 'FLOURIDE'. And the spelling is repeated on every single instance on the packaging - and even on the toothbrushes themselves (see photos).

 

What's odd is that even with the right spelling, 'Fluoride toothbrushes' doesn't really mean much either. It's not as if the bristles are impregnated with sodium fluoride or something similar: they're just normal cheap toothbrushes.

 

All I can think is that since the word 'Fluoride' is associated in many people's minds with healthy teeth, someone at Poundland's supplier thought it would be a good 'hook' for the toothbrush line. But is the misspelling deliberate, or accidental? Given some of the other spelling on the back of the packet, it is probably accidental.

 

Although - it's interesting to see "Certified Quality and Management System ISO 9001" marked on the packet, which must refer to Poundland and not the product itself. But how many shoppers know this when they see a toothbrush with the words "Certified Quality" on it?

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Taken on May 23, 2006