SEO Webinar Featuring Leading Marketing Professionals
The techniques used to deliver effective, successful #searchengineoptimization changes constantly. SEO methods that may have provided excellent results just a few months ago can quickly become useless. Plus, there is a constant flow of new and evolving technologies and rules. In this type of #marketing climate it is critical to make yourself aware of the latest advancements in #SEO and other important marketing methods. To help marketing professionals remain atop of the latest trends, Digital Marketing Depot is hosting a live webinar entitled 'SEO in 2018: What’s hot, what’s not?' on Thursday, November 30, 2017 at 1:00 PM Eastern Time.
Subtitled 'a conversation with the experts', the webinar will offer an opportunity for marketing professionals and people interested in the industry to engage with two of the foremost experts in the marketing industry. The speakers are Eric Enge, founder and president of Stone Temple Consulting and Define Media Group founder Marshall Simmonds. The men will talk about SEO best practices for 2018, examine the evolution and efficacy of SEO and talk about the need for marketing professionals to continually refine and upgrade their skills, techniques and methods. The webinar is sponsored by SMX.
The co-author of 'The Art of SEO', Eric Engle was US Search Awards 2016 'Search Personality of the Year'. The organization also named Enge's company, Stone Temple Consulting, 'Best Large SEO Agency of the Year'. Search Engine Land voted Enge 'Search Marketer of the Year'. Eric Enge is widely known and well respected in marketing circles for his in-depth understanding and effective use of SEO. He is often asked to speak at marketing industry functions on the many different ways SEO can be used as a marketing tool.
Marshall Simmonds has been involved in the search industry since 1997. From 1999 until 2011, he was About.com's chief search strategist. Simmonds also worked with the New York Times Company overseeing search strategy initiatives from 2005 until 2010. Marshall Simmonds has provided consulting services for some of the largest and best known brands online. The Define Media Group founder has worked with AARP, CBS, Condé Nast, Hewlett-Packard, National Geographic, NHL.com, Oprah.com, ToysRUs, Vimeo and countless other internationally known companies. He is considered an industry leader.
Digital Marketing Depot, the company producing the webinar, is a digital marketing tactics and strategies resource center. The company has featured hosted original research, webcasts, E-books and white papers on many topics related to digital marketing. Those topics include advertising, analytics, e-commerce, e-mail marketing, social media management software, PPC and SEO #campaign management tools and a wide range of other topic related to internet marketing. The parent company of #Digital Marketing Depot is Third Door Media. They are the company that publishes Marketing Land and Search Engine Land. Third Door Media is also the producer of both the marketing series #MarTech as well as Search Marketing Expo.
SEO is a tool that's responsible for improving the flow of visitors and consumers to a growing number of companies on the internet. Using SEO on a website's content and anchor text is a surefire way to generate traffic. SEO enables web masters, website developers and marketing professionals to use certain keywords to lead consumers to particular sites. The concepts discussed in this webinar can dramatically improve a marketing professional's skillset.