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Lobster sighting | by Jamie McCaffrey
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Lobster sighting

CBC Ottawa took to twitter early yesterday to report that listeners were calling in to report strange 'lobster sightings' in Ottawa. They wanted people to report any sightings they might have had, and any possible explanation on what was up. More sightings were reported and the general theory centered on a possible stealth advertising campaign for a restaurant that was going to open in Ottawa. The real explanation was much less 'stealthy.' Once the CBC noted that they were being reported on bus stations in different parts of the city, they contacted OC Transpo who confirmed its part of an advertising campaign by PEI Tourism. Sure enough, today I saw one, and they had the pictures/wrap up on the station advertising PEI. Cool campaign and a great way to get people talking - an alien lobster invasion. By evening all the TV stations had reported on it.


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Taken on August 23, 2012