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SEO - More Important than in 2017 | by benedictsilverman
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SEO - More Important than in 2017

Digital strategies are being considered again for the new year. Many ask whether SEO is important. Every year people work hard to understand what SEO ranking and channels mean to their businesses.


The simple answer is "yes" SEO is more important than it was in 2017. If you have the right SEO, your business will be equipped with digital connections that will assure web presence.


Quality SEO will assure your business visibility, which will then improve returns on investments (ROI). Investments in marketing should include SEO to clinch a higher #ROI.


Breakthroughs and Trends:


SEO will continue to grow. Expect that #SEO presence will continue to overwhelm and impact other channels. There are several breakthroughs and trends in SEO that businesses should look for.


Google Search

Google, a leading search engine, is looking for more quality SEO. They are not looking for businesses that do not take the time to study the markets nor do their homework on SEO. Their algorithm underwent a massive overhaul in 2017 to include more quality search functions. More diverse SEO tags means higher search order.


Fact vs. Speculation

Information overhaul is also an important change in 2018. People aren't looking for partial information. There was a belief that changed the way information was disseminated in 2017. The experts had determined that #millennials were too short-sighted and did not have long attention spans and wanted their web content in short videos, pictures with captions, and blurbs rather than full articles.


Though it is still believed the younger web user is unwilling to do extensive web searches, unwilling to watch lengthy videos, and read articles, the opposite has been prevalent in millennial searches for information and service. They require more inclusive content in all formats offered on the Internet. This attitude is based on the trend that millennials want to get the most for their dollars. They prefer to get what they pay for, even if it is in time spent.


How Can You Maximize your SEO

Technology and detailed SEO are the wave of the future in web content and organic channels. Marketers will be expected to maximize SEO in order to reach any demographic being targeted by the online service. Businesses want potential customers to see them and a huge push will be made to raise traffic to their site.



Google is being mentioned again because it is one of the most used search engines and has been doing their due diligence to ensure that web searchers get the most appropriate links. Google is indexing businesses through its algorithms instead of what the website owner wishes. They are designing indexing for the businesses.


The best way to get Google's indexing to work for your favor is to acquire talented and educatated SEO marketers who know what Google is looking for and get them to include those keywords to ensure Google puts your business at the top. The strength of SEO will assure a better chance that #Google will put your page at the top of their list.


Companies in 2018 will be pushing SEO and doing a great deal of research to get traffic to their websites. Their customers' require specific things from businesses including easy to find and informative, well written content and SEO channels that send the customer directly to the information they are looking for. This will ensure 2018 to be a success for any business with a web presence.

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Uploaded on February 20, 2018