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Ger Magazine: Modern Life Issue | by DSConsulting
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Ger Magazine: Modern Life Issue

Editor-in-Chief: David South

Logo Design: P. Davaa-Ochir

 

Ger Magazine was launched on September 9, 1998 (Ger is the Mongolian word for both the traditional tent dwelling and home). The theme of youth in the transition was explored by a combined team of Mongolian and foreign journalists. The Ger Magazine project had basically three goals: first, raise the quality of journalism in the country, secondly, introduce the country to a wider global audience and, by being the country’s first online magazine, prove the internet was an effective way to communicate. Stories tackled the struggle to find work in the free market, the booming pop music scene and how it is leading the way in business entrepreneurship, reproductive health, the basics on Mongolian culture, and vox pop views from Mongolian youth.

 

Impact

 

The stories have been featured in many books on the country, and the magazine was recommended as a good resource by the Lonely Planet guidebook.

 

Issue 2 of the magazine investigated modern life in Mongolia during transition. The team of journalists were hitting their stride by this issue. Stories probed the proliferation of bars and the problem of alcoholism, corrupt banking practices and the loss of savings, how the young were the country’s leading entrepreneurs, Mongolia’s meat and milk diet, “girl power” and the strong role played by women, the burgeoning new media, the rise and rise of Buddhism, and Mongolia’s dynamic fashion designers (this article inspired foreign fashion designers to embrace the Mongolian 'look' in the next season’s designs).

 

Impact

 

This was not only the first publication of its kind in the UN, it was also a pioneering online venture and remarkable for a country lacking the advantages of wealthier countries.

 

Other Media: An online survey of the state of Mongolia’s media and its history (www.pressreference.com/Ma-No/Mongolia.html), had this to say: “An interesting variation from some of the other publications available is Ger Magazine (published online with guidance from the United Nations Development Program, UNDP), which is concerned with Mongolian youth in cultural transition. The name of the magazine is meant to be ironic because a ger is the Mongolian word for yurt—a yurt being traditional nomadic housing—but the magazine is about urbanization and globalization of Mongolian youth.”

 

Read more here: www.davidsouthconsulting.com/blog/2016/1/12/ger-mongolias...

 

Read the Wikipedia entry here: en.wikipedia.org/wiki/Ger_magazine

 

Read more about my past and current work here: www.davidsouthconsulting.com

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Taken on April 7, 2009