We Built This City
We Built This City is a colorful celebration of the creative potential locked inside each LEGO Brick.
At the center of the city is a LEGO brick shaped factory that is pumping out colorful LEGO parts. These parts are transported by conveyor belts up to the top of the city where a giant Robot is putting the finishing touches on the one of the buildings with help from the construction minifigs.
The overall look was inspired by the style of graffiti and cartoon line drawings.
We Built This City will be on display at the LEGO House in Billund Denmark from Sept 2019 - Sept 2020.