Social Media Branding Mistakes
Now more than ever, social media is providing businesses with the platform, exposure and increasingly visual opportunity to create, promote and validate branding. But although it seems all easy, you need yo be careful because the most creative social media branding campaigns can crumble with one poorly timed post.
The key to social branding success for businesses is social ownership. Social ownership is the responsibility every business has to appropriately and consistently nurture, maintain and share its unique philosophy, integrity and corporate purpose. Social ownership is the recognition by competitive businesses today of the communication and marketing power of their social media platforms , and the respect and care with which they must present their social content. Social ownership is the social media commitment a business makes toward its content, its target audience and most important, its reputation.