MOTEL CALIFORNIA
MOTEL CALIFORNIA is a celebration of sparkling blue pools, flashing neon signs, automatic ice machines and bleached white towels. It is the story of the rapid rise and subsequent decline of the individually owned mom-and-pop motel in The Golden State. It is an exploration of theme-based marketing and a documentation of American culture at perhaps what will be the most prosperous time in United States history.
Author: Heather David - Design by Benjamin Shaykin - Hardcover with Jacket - 184 pages - Price: $45.00
If interested, you can purchase online at calmodbooks.com. The book is also available at the SF MOMA Museum Stores in San Francisco and at SFO, Antiques Colony in San Jose, and the Museum of Neon art in Glendale.
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