One thing that you have to keep in mind right from the start is that link building is not easier. It’s true for every company. Nevertheless, link building is harder for small businesses. The reason is that they do not have in-house SEO to manage day-to-day operations and create links that really bring traffic. Moreover, they find is really difficult to create content in bigger amount. However, it doesn’t really mean that link building is impossible. You will have to have time and energy to make serious efforts.
And while you do not have enough resources, you have to make sure that you are using the ones you have in a tactical way to make the efforts work for you.
A few things that you can consider for building links, if you are a small business, are worth mentioning in this context.
Support to local community
Small businesses mainly focus on local markets. So, you have to make sure that you are using every channel in your locality to get propagated well. A nice way is to sponsor the local charities in your area. Find out about the fundraising events. You can give a little fund to those organizations and get your business listed on their websites.
Moving to the next level, you can find charities which involve people who can be your customers. This way, you will have more chances to increase your sales.
Connect with niche bloggers
Explore the local pages about your locality on social platforms and try to find the bloggers who publish content consistently. Follow their blogs and leave reviews in their blog posts. Try to get closer to them. This way, the relationship you will build with them is going to be quite genuine. This relationship will surely translate into brand mentions. Try to share useful information about the topics they publish on the web.
Run a scholarship
Another way to earn links is to sponsor the scholarships offered by local educational institute. The benefit of sponsoring these programs is that you get to have your website link listed in the websites with .edu domains. This link building tactic is among the most effective ones. However, you will need to have extra budget for it to make reasonable donations.
We all know how effective the guest posts can be. In the past, this practice was considered as spam but new rules set by the websites that allow guest posting has made this practice the best way to earn links. You will need to write high quality content in order to earn its approval from the website admins. Hence, you can place your link in the content.