In China, maybe due to the previous one child policy, parents use to do a lot for their child. A Chinese kid is having a lot of extra classes after school to learn music, painting, sports... and model. Most of the kindergarten a providing the "model show" class and kids are having shows almost every weekend. From contest between schools to the final National show, that represent a lot for the reputation of the wining school and for the parents of the kids who took part of it. The culture here is to push the kid to be the best so a lot of effort are put into it to reach such a level of excellence. This is China.