Multi-Sport Play: What Next?
At the 2015 US Open, the Aspen Institute convened sport and media leaders to explore opportunities to encourage sport sampling among children, as outlined in the third strategy of the Project Play report, Sport for All, Play for Life: A Playbook to Get Every Kid in the Game. The pair of roundtables came in the wake of an "endorsement" of multi-sport play by 28 national sport governing bodies, five professional leagues, and other organizations. Led by the US Tennis Association, the statement was announced in a PSA published Aug. 10 in the Sports Business Journal. It represents the first collective effort by the sports industry to mobilize around a key strategy in the Project Play report, and an unprecedented move to jointly address falling sport participation rates.

A press event at the US Open helped to share the message more widely. Joining Tom Farrey was boxing champion Laila Ali, New York Rangers captain and Olympian Ryan McDonagh, Olympic all-around gymnastics gold medalist Nastia Liukin, and USTA chief marketing officer Sue Hunt.

(Photo credits: USTA/Andrew Ong)
14 photos · 31 views