Targeted Mobile Traffic - Mobile Website Visitors Buy
What is mobile marketing? (Complete Targeted Mobile Traffic Guide)
Do you read this article about mobile marketing on your mobile phone? More than 80% of Internet users connect to the web through smartphones. Both marketers and customers start their web services with mobile. Digital marketers are significantly more interested in creating mobile campaigns because they know that mobile users are mobile buyers.
Salesforce statistics show that 68% of companies have synchronized mobile marketing with their marketing strategy. The sooner you reach out to mobile users and solve their problems, the better results you can get at your job.
It is no longer a mystery that success in online commerce has its challenges. One of them is to know how to interact with high potential customers on different platforms and devices. Not only will you get the best results from your mobile phone, but with a good understanding of how mobile marketing works, you can take full control of your marketing plans.
Let me start with a quick definition.
WHAT IS MOBILE MARKETING?
Any marketing activity that is managed through the Internet and customers are constantly connected to it using a personal mobile device. Seems everyone these days is attached to their smartphone. Take advantage of that and buy mobile traffic which is driven to your website from Android and iOS devices. Statistics support the fact that more and more web searches are derived from mobile devices. Buy mobile traffic and find your prospective audience exactly where they are at! In Wikipedia, mobile marketing means marketing by or inside a mobile device. Another expert has come up with this definition: Mobile marketing as an advertising activity designed to be presented on mobile phones, smartphones, and other mobile devices, usually as part of a multi-channel campaign.
I define mobile marketing as marketing for mobile users.
Mobile phones are changing the way interactions your target audience and customers have with your brand. People visit your website on their phones, open your emails on smartphones, and make purchases from your store over their phones.
Putting your business right where your customers are - actively - is all about Rajab Mobile Marketing. Any marketing plan today that ignores mobile marketing is a failure.
A BRIEF HISTORY OF MOBILE MARKETING
The history of mobile marketing goes back to when the first SMS and mobile short codes were launched in 2003. Pontiac and Nike were the first brands to launch the SMS campaign in 2005. That's when both brands realized that mobile marketing was the future because people were obsessed with mobile phones. In 2007, there were 2.4 billion SMS users worldwide. Apple launched its first iPhone in the United States, and QR codes were added to mobile marketing in 2010, ushering in a new era in marketing.
In 2011, mobile marketing was a global $ 14 billion industry.
In 2013, Android and iOS dominated the market, and that was when applications (apps) became popular and smartphones replaced traditional mobile phones. In 2014, the number of mobile phone users exceeded the number of computer users, and people had access to the Internet through their mobile phones. Today, 89% of mobile users' time is spent on apps and the remaining 11% is spent browsing websites. This is the number one reason that 71% of marketers say that mobile marketing is the core of their business, while 68% of brands have incorporated mobile marketing into their overall marketing strategy. Brands that do not use a mobile marketing strategy should reconsider their marketing strategy, Because such brands lose customers at any moment.
Why is mobile marketing important today? You may not be fully aware, but let us explore some of the reasons for the increased attention to this issue:
1- ACCESS TO THE CONTACT:
When access to a contact is a concern, there is nothing easier than getting a mobile phone to reach the desired audience. 79% of smartphone users report that their mobile phone is the first thing they check every morning and keep their phone close to them during the day.
But that is not all. On average, a cell phone user spends 90 minutes a day on their phone, while US consumers spend 220 minutes a day on their phone. This average time is increasing. here is no other simple way to reach your consumers. You can access them anywhere, anytime, as long as you have a comprehensive mobile marketing strategy. Mobile marketing reaches places that other marketing channels simply cannot. So you can come up with a new application idea.
Mobile phone is a personal device. According to a research study, 91% of mobile phone users put their phone within one step of access during the day. When you connect with your customers via mobile, your brand is in the same category as the user's friends and family. People communicate better with the brands they interact with one by one, and there is nothing better than a mobile phone to build that personal connection.
If you had to send a quick message to your customers, what kind of media would you choose? Research shows that 90% of text messages are read in less than three minutes, while another study found that the rate of reading text messages is 98%.
In addition to having significant access, mobile marketing can deliver messages quickly. Unlike email marketing where the response rate is only 6%, text messages have an exceptional response rate of 45%. Text messages are delivered instantly, read immediately, and bring unique results to brands.