New Brighton Adventure land. This complex has been in the Wilkie family for many generations.
In 1830, a Liverpool merchant, James Atherton, purchased much of the land at Rock Point, which enjoyed views out to sea and across the Mersey and had a good beach. His aim was to develop it as a desirable residential and watering place for the gentry, in a similar way to Brighton, one of the most elegant seaside resorts of that Regency period – hence "New Brighton".
Post WWII New Brighton fell into decline with few of the late nineteenth century attractions surviving. The indoor funfair continued the longest untill structural changes to the building meant the covering being taken down.
The art deco building now has a modern design next to it (on the left) both buildings compliment each other well.