SIGNS OF THE TIMES – A look at the subjective ‘Alice in Wonderland’ ‘reality’ of consumer society. Observations of the everyday contradictions manifested by ‘Corporate’ signage and ‘Urban Attitude’ street responses. Wondering what is ‘real’ for the average consumer in this barrage of messages? Is objectivity possible? What effects does this plethora of messages have on human beings? Do these signs have any intrinsic meaning of their own? Do cultural, economic, political or religious contexts affect meaning or interpretation? Does physical location change how ‘Corporate’ or ‘Urban Attitude’ signs are read? Do ‘Titles’ on images change perceptions of the images?
ADMASS - Term coined by J.B.Priestley in 1955 for an entire economic, social and cultural system dominated and saturated by the drive to consume material goods, a drive reflecting the illusory world of the advertising copy-writers ad and obsessively promoted through the MASS MEDIA. The fruits of such a system are a glittering CONSUMER SOCIETY, which stifles creativity and individuality, and distorts real human feelings, needs and emotions.Physical manifestations of urbanite 'attitude', street 'soul' zeitgeist, expression.