1959 Camera Ad

While paging through a copy of the April 25, 1959, New Yorker magazine, I came across this Revere Camera advertisement which I found amusing. What a mouthful: The Revere EE-127 Electric Eye-Matic Still Camera with a f/2.8 Wollensak Wocoted lens. And get this, adjusted for inflation, the camera's price of $139.50 in 1959 would equal about $1,040 today. Ouch! Goes to show what a deal most digital cameras are today.


I had never heard of Revere Camera but according to Wikipedia, the online encyclopedia, it was based in Chicago and produced movie and film cameras from 1939 to 1960 when the company was sold to 3M. During the 1950s the company was the second largest manufacturer of small movie cameras in the USA.


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Taken in March 2008