1959 Camera Ad

    Newer Older

    While paging through a copy of the April 25, 1959, New Yorker magazine, I came across this Revere Camera advertisement which I found amusing. What a mouthful: The Revere EE-127 Electric Eye-Matic Still Camera with a f/2.8 Wollensak Wocoted lens. And get this, adjusted for inflation, the camera's price of $139.50 in 1959 would equal about $1,040 today. Ouch! Goes to show what a deal most digital cameras are today.

    I had never heard of Revere Camera but according to Wikipedia, the online encyclopedia, it was based in Chicago and produced movie and film cameras from 1939 to 1960 when the company was sold to 3M. During the 1950s the company was the second largest manufacturer of small movie cameras in the USA.

    darksomehandsome, yarnzombie, and 6 other people added this photo to their favorites.

    1. rebollo_fr 85 months ago | reply

      Hi, I'm an admin for a group called Vintage Camera Adverts, and we'd love to have your photo added to the group.

    2. yarnzombie 73 months ago | reply

      I actually own this camera, and shot a roll of film with it yesterday. It's ridiculously awesome - it's probably the heaviest camera I own. I'll be uploading some pics from the roll later on today.

    3. DewCon 73 months ago | reply

      Cool, yarnzombie, that you have this camera 50 years after its release and I look forward to seeing your photos taken with the camera.

    4. superflash 72 months ago | reply

      Hey, cool! I JUST bought this camera today at a flea market and was looking for more info on it. This is awesome!

    5. DewCon 72 months ago | reply

      Superflash, I hope the camera is in working order and that you get some fun shots with it.

    6. RaúlM. 68 months ago | reply

      Hi, I'm an admin for a group called Photo Ads Nostalgia, and we'd love to have this added to the group!

      Found in a search. (?)

    7. camerawiki 39 months ago | reply

      Thank you for adding this photo to the Camera-wiki.org pool; a footnote linking to this has been added here:

    keyboard shortcuts: previous photo next photo L view in light box F favorite < scroll film strip left > scroll film strip right ? show all shortcuts