Racing and Cars (RAC) is a vertically focused, passion driven community for people who love racing and cars™. RAC’s mission is to unite the collector car, automotive and motorsports communities; (1+ billion global automotive owners, 10 million collector car owners and 1 billion motorsports fans within a $500+ billion market).
Why Racing and Cars: RAC is a unique, first of its kind portal; an integrated community, merchant directory, marketplace and jobs platform. RAC addresses declining revenue and next generation participation concerns for Car Clubs, Race Tracks, Race Event Sanctioning Bodies (e.g. F1, NASCAR, IndyCar, IMSA, WRC), Automotive and Collector Car Dealers, automotive and motorsports merchants.
By joining RAC....
· Members create and/or join Groups to find and communicate with friends that share their granular collector car, automotive and motorsports interests;
· Save time and money when they use our Merchant Directory to buy products and services to pursue their passion;
· Use RAC to buy, sell and search for cars, parts, apparel and services;
· Read the latest news and blog posts aggregated from 20+ sources; and,
· Search our Automotive and Motorsports Jobs ads for employment opportunities within their chosen profession.
Car Clubs: The Car Clubs Group and Events functions within RAC are designed to help Car Clubs grow club membership, sponsor participation and revenue. Car Clubs use RAC to list a schedule of Events within their Group and use their Group to create a national/international communications forum for their members that reaches across all local and regional chapter websites.
Race Tracks: The Race Tracks Group and Events functions within RAC are designed to help Race Tracks increase attendance, fan participation and revenue. Race Tracks create a Group to learn more about their existing customers, list and increase regional visibility for their events and create a community forum for fans to share experiences and plan for future event participation.
Sanctioning Bodies: The 100+ Sanctioning Bodies that govern rules and regulations for thousands of race series and events watched by 1+ billion motorsports enthusiasts, (e.g. F1, NASCAR, IndyCar, IMSA and WRC) can create a peer to peer communications portal for their fans by building a Group for their Race Series within the RAC community.
Photographers, Media Professionals and Bloggers: Media professionals create Groups in the RAC community to promote and increase visibility for their work and acquire new customers for their services.
Race Teams and Drivers: Motorsports professionals build Groups in the RAC community to increase awareness, promote attendance at events and acquire sponsors.
Automotive Dealers: Automotive and Collector Car Dealers use RAC to sell their cars to highly qualified potential owners. Dealers create a Group to learn more about their existing customer’s automotive ownership interests and future ownership objectives. This newly acquired, “appended” customer knowledge, enables Dealers to target market their customers with specific offers and promotions, tailored to their individual interests.
Merchants: Merchants use RAC to create new customer relationships within a difficult to reach, highly targeted HNW demographic. They invite existing customers to join their RAC Merchant Group to learn more about their customer’s current interests and future desires. This newly acquired, “appended” customer knowledge, enables Merchants to target market their customers with specific offers and promotions, tailored to their individual interests.
Automotive and Motorsports Recruiters: There are 7+ million automotive and motorsports professionals listed on LinkedIn. Recruiters use RAC to list jobs and communicate with members about career opportunities within a portal dedicated to serving the automotive, collector car and motorsports industries.
Collector Car Owner Demographics: The typical collector car owner owns five to eight cars, two or three of which are daily drivers. He/she has an average net worth of $2 million and spends $50,000-$100,000 a year on their passion.
Join RAC at: www.racingandcars.com
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