he Prime- luxury watch boutique
There comes a point in the rising continuum of luxury, where competing for status becomes immaterial and money ceases to be relevant. Excellence and exclusivity become the symbols of a passion for success and achievement. In the same way that the reward for the ascent of a mountain, the domain of a daring few, is a private window in the sky, to be savored for the moment in the powerful solitude of the summit, and then forever in the window of the mind, so is true luxury simply a private reward of rare and unique triumphs. In a busy and crowded world, true luxury has time and space; in changing times, true luxury is a secure constant.
Like the top of a mountain, The Primeis a place that rises above tumult and turbulence; a place that by definition, is the tranquil abode of a few. It is the ultimate destination of lofty achievers who model their own world, where they can choose a luxury watch that can truly become one with them as they relentlessly pursuer their dreams, driven not by recognition but by the high ideal of excellence as an absolute end in itself. The Prime is the pinnacle of a private world where watch connoisseurs will find the perfect blend of great ambiance and products, passion and service.

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The Prime Luxury Watch Boutique
April 2011
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