It is time to end the practice of illustrating all marijuana-related news stories and educational materials with the same overused photos of a marijuana plant. The public deserves to be informed about the wide variety of products and THC potencies sold in legal marijuana markets.

 

The trend in commercialized marijuana markets is toward distilled active ingredients (cannabinoids) -- in particular, tetrahydrocannabinol (THC). THC is the psychoactive ingredient in marijuana that affects the mind or behavior and alters perception, mood or consciousness. In legalized markets, the profit margins are very high for processed marijuana products while the price of marijuana bud has fallen sharply. Consequently, the market share of bud has fallen and the market share of THC-infused edibles and THC concentrates continues to rise. In some markets, processed products now comprise more than half of sales.

 

Learn more at www.thcphotos.org.

 

THC Photos is an initiative of One Chance to Grow Up. One Chance focuses on protecting kids across the nation from the dangers of today’s marijuana. We don’t take sides on the politics of legalization for adults but instead serve as a reliable resource for parents, trusted adults, educators, media, policymakers, and all those who care about kids. Started by concerned parents, we’re a 501(c)(3) nonprofit supported by charitable contributions. One Chance to Grow Up is a project of the Colorado Nonprofit Development Center. To learn more about One Chance go to www.onechancetogrowup.org.

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