SO-GNAR is a creative movement started by Pat Milbery and friends in 2005. SO-GNAR's momentum transformed into a company founded on a foundation of snowboarders, musicians and artists . In 2007, Pat teamed up with good friend Captain Safety to further the art direction, product design and street art installations. SO-GNAR is primarily an event-based company, a network of artists, video production company. As far as products, we offer stickers, iPod/iTouch stickers, posters, DVD's, wristbands, limited t-shirt & hoodie series, and the NEW products are constantly evolving on our online store. SO-GNAR also releases a free series of mixtapes spun by DJ A-ray with a variety of guests from around the world. Pat founded a snowboard camp tour 2006, which combines affordable coaching, tons of fun, lots of sponsor swag and brings pro coaching presence into local resort's specifically catering to the local communities of snowboarding around the world. The tour is called The SO-GNAR Mighty Midwest Snowboard Camp Tour. ( It is Pat's effort to build the roots of snowboarding through fun and progressive terrain park design. SO-GNAR also co-founded a groundbreaking event at Red Rocks Amphitheater called Snowboard on the Rocks. Hailed the largest snowboard film premiere event in history, Snowboard on the Rocks is an annual event encompassing music and international snowboard films. The reason for starting Snowboard on the Rocks was to help bring the snowboard and music communities of Colorado together. SO-GNAR also specializes in street art and guerilla marketing/promotions. The crew is constantly innovating new concepts related to sharing their creativity with others! Check out the their most recent traveling project called "A Truck Named Art." You can't get much mobile than this. Check it all out at!

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