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+ Motto: Crazyisgood
+ seeminglee@aya.yale.edu

1995-1999 BA in Art, Yale
1999-2012 New York, NY
2012- Hong Kong

Synergy of Business = Design + Technology + Marketing Strategy

See-ming Lee 李思明 SML is the Executive Director of SML Universe Limited, a company based in Hong Kong with a focus in interactive media. See-ming combines his unique skill sets as both a designer and a technologist to help startups and international Fortune 500 companies with their websites, advertising campaigns, interactive installations and interactive prototypes.

After graduating from Yale University in 1999, See-ming moved to New York and started working as Designer (1999-2000) for IconNicholson / LBi International. He became the first cross-competency employee in the company’s history worldwide, and was promoted as Senior Designer and Senior Interface Engineer (2000-2002), and as Art Director and Senior Interface Engineer (2002-2008). With the desire to gain experience working for startups in preparation to open his own business, See-ming joined Massify as Design Director (2008) and afterwards as Chief Creative Officer (2009-2011) for Artsy. In 2012, he moved to Hong Kong and established his own consultancy firm.

See-ming’s projects have been featured in The Associated Press, BBC, Business Week, CBC, CNet, CNN, Forbes, International Herald Tribune, New York Times, Red Herring, ReadWriteWeb, Reuters, USA Today, Vanity Fair, Washington Post and Yahoo!

His projects have also been recognized in multiple international design and technology awards including the prestigious Omni Intermedia Awards, One Show Interactive awards, WWW Health Awards, WMA Web Awards and Graphis Interactive Annuals. Past clients include Bank of America, Bristol-Myers Squibb, British Airways, David's Bridal, EMI Music Publishing, IBM, IconMedialab, Prada, Regus Group, MasterCard Advisors, MasterCard International, McKinsey & Company, Morgan Stanley, WebMD, Ziff Davis Media, and Yale University.

See-ming holds a B.A. in fine art with a concentration in graphic design from Yale University.

Professional Affiliation: AIGA, IxDA.


Many of my photographs are licensed via Creative Commons (CCBY). Where marked, you can use them as long as you credit me as “See-ming Lee” or “See-ming Lee 李思明 SML”, and ideally link back to the photo page. Some of my photographs are available via Getty Images. If you would like to license my photographs without credits / use as stock / get a signed print, etc, please send me an email at seeminglee@aya.yale.edu or via FlickrMail.

Please note that for images that are marked for Creative Commons (CCBY) and permit commercial uses, you cannot package my photographs and sell them as stock yourself. Commercial licensing means photo usage in newspaper / journals / books / online / etc with credit line, not resale as artwork and stock usage for commercial gains. However, I am happy to license my works for those usage, you just have to ask via email.

SML Setup (Collection)

Canon EOS 6D (Photos)
Canon EOS 7D (Photos)
Canon EOS 10D (Photos)
Canon EOS 100 (Photos)
Canon EOS M (Photos)
Canon G2 (Photos)
Canon G12 (Photos)
Canon SD850IS (Photos)

Canon EF 17-40mm f/4L USM (Photos)
Canon EF 24-70mm f/2.8L USM (Photos)
Canon EF 70-200mm f/4L USM (Photos)
Canon EF 100-400mm f/4.5-5.6L IS USM (Photos)
Canon EF 100mm f/2.8 Macro USM (Photos)
Canon EF 28-135mm f/3.5-5.6 IS USM (Photos)
Canon EF 50mm f/1.4 (Photos)
Canon EF 1.4x Extender III

Apple iPad 3 (Photos)
Apple iPhone 5 (Photos)
LG-e400 (Photos)
Sony Mavica FD-7 (Photos)

Canon Macro Twin Lite MT-24EX (Photos)
Canon Speedlite 580EX (Photos)
Canon Speedlite 430EX (Photos)
Canon Speedlite Transmitter ST-E2 (Photos)
Canon Timer Remote Controller TC-80N3

Manfrotto 3021BPRO Tripod Legs (B+H)
Manfrotto 303SPH pano head (Photos)
Manfrotto 680B (3249B) Compact Monopod (B+H)
Manfrotto 484RC2 Mini Ballhead (B+H)
Manfrotto 3030 3-Way Pan/Tilt Head (B+H)

+ SML seeminglee.com
+ SML Pro Blog blog.seeminglee.com
+ SML Photo Blog photoblog.seeminglee.com
+ SML Gay Blog gayblog.seeminglee.com
+ SML Wiki wiki.seeminglee.com

SML Network
+ SML 500px 500px.com/seeminglee
+ SML Amazon sml8.it/smlamazon
+ SML Delicious delicious.com/seeminglee
+ SML Facebook facebook.com/seeminglee
+ SML FFFFOUND ffffound.com/home/seeminglee/found/
+ SML FriendFeed friendfeed.com/seeminglee
+ SML Flickr flickr.com/seeminglee
+ SML Github github.com/seeminglee
+ SML Google+ sml8.it/smlplus
+ SML LinkedIn www.linkedin.com/in/seeminglee
+ SML Pinterest pinterest.com/seeminglee
+ SML Quora quora.com/See-Ming-Lee
+ SML SoundCloud soundcloud.com/seeminglee
+ SML Twitter twitter.com/seeminglee
+ SML Vimeo vimeo.com/seeminglee
+ SML YouTube youtube.com/seeminglee

SML Photography
+ SML Photography Blog photoblog.seeminglee.com
+ SML Photography Facebook facebook.com/sml8photography
+ SML Photography Twitter twitter.com/sml_photography

SML Universe
+ SML Universe smluniverse.com
+ SML Universe (org) smluniverse.org

SML Universe Network
+ Crazyisgood crazyisgood.com
+ Crazyisgood Facebook Group facebook.com/group.php?gid=271016254766
+ Crazyisgood Facebook Pages facebook.com/pages/CrazyIsGood/299642426132
+ Crazyisgood Flickr Group flickr.com/groups/crazyisgood
+ Crazyisgood FriendFeed friendfeed.com/crazyisgood
+ Crazyisgood SoundCloud Group soundcloud.com/groups/crazyisgood
+ Crazyisgood Twitter twitter.com/crazy_is_good
+ Crazyisgood Vimeo Group vimeo.com/groups/crazyisgood
+ Life Celebrates Diversity Flickr Group flickr.com/groups/diversity
+ Life Celebrates Diversity Twitter twitter.com/lifecelebrates
+ SML BioBot Foursquare foursquare.com/smlbiobot
+ SML BioBot Twitter twitter.com/smlbiobot
+ SML BW Flickr Group flickr.com/groups/smlbw
+ SML BW Twitter twitter.com/smlbw
+ SML Dogs Flickr Group flickr.com/groups/smldogs
+ SML Dogs Twitter twitter.com/smldogs
+ SML FFFFOUND Twitter twitter.com/smlffffound
+ SML Fine Art smlfineart.org
+ SML Fine Art Flickr Group flickr.com/groups/smlfineart
+ SML Fine Art Pinterest pinterest.com/smlfineart
+ SML Fine Art Twitter twitter.com/smlfineart
+ SML Flickr Twitter twitter.com/smlflickr
+ SML Graphic Design Flickr Group flickr.com/groups/smlgraphicdesign
+ SML Graphic Design Twitter twitter.com/smlgfxdesign
+ SML Information Design Flickr Group flickr.com/smlinformationdesign
+ SML Information Design Twitter twitter.com/smlinfodesign
+ SML Interaction Desgin Twitter twitter.com/smlixd
+ SML Interaction Design Flickr Group flickr.com/groups/smlinteractiondesign
+ SML Men Flickr Group flickr.com/groups/smlmen
+ SML Men Twitter twitter.com/smldogs
+ SML Music Twitter twitter.com/smlmusic
+ SML Photography Twitter twitter.com/sml_photography
+ SML Universe Foursquare foursquare.com/smluniverse
+ SML Universe Pinterest pinterest.com/smluniverse
+ SML Universe Vimeo vimeo.com/smlchannel
+ SML Universe YouTube youtube.com/smluniverse
+ SML Viz Flickr Group flickr.com/groups/smlviz
+ SML Viz Twitter twitter.com/smlviz
+ SML8IT www.sml8.it

Photos of See-ming Lee (SML) (761)

See-ming Lee (SML)'s favorite photos from other Flickr members (21,321)

Following (2,455)

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Testimonials (8)

  • view profile

    wim-international says:

    "he is good in the word!"

    April 3rd, 2010

  • view profile

    sean808080 says:

    "amazing at pushing the limits of tools most of take for granted. just watch and learn."

    January 16th, 2010

  • view profile

    Sam Rodriguez says:

    "you are one awesome artist!"

    October 6th, 2009

  • view profile

    wordster1028 says:

    "Thoughtful, challenging, always engaging. One of the most prolific and stimulating artists I've encountered on Flickr. The scope of his imagination is a joy to encounter."

    September 14th, 2009

  • view profile

    RedandJonny says:

    A beautiful genius."

    August 25th, 2009

  • view profile


    "Such a great photographer."

    February 24th, 2009

  • view profile

    plazamsterdam says:

    "great shots of a great world :-)"

    July 22nd, 2007

  • view profile

    baywatching2002 says:

    "See Ming is a really cool guy on the cutting edge of all things digital.
    He is a rising Star !"

    July 7th, 2007

See-ming Lee
February 2006
Hong Kong SAR
Hong Kong SAR, China
I am:
Male and Single
User Experience (UX) Design + Photography
SML Photography (Facebook Page)
seeminglee [at] aya.yale.edu