I’m a writer and content marketing consultant specializing in technology and new media. My company advises business-to-business marketers on strategies to optimize their use of online channels to reach buyers cost-effectively at different stages of the buying cycle. I’m particularly interested in social media and the application of personal publishing to brand awareness and business marketing.

I’m a veteran technology journalist with more than 23 years of editorial experience. I was founding editor-in-chief of TechTarget, one of the most successful new-media firms to emerge on the Internet. Before that, I was editor-in-chief and executive editor of Computerworld. My book on social media, The New Influencers, was published by Quill Driver Books in the spring of 2007. I’m also a research fellow at the Society for New Communications Research and chairman of the social media cluster at the Massachusetts Technology Leadership Council. I blog at www.paulgillin.com.

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  • IBM Research Alliance Produces Industry’s First 7nm Node Test Chips by IBM Research
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  • IBM Email App Transforms the Way People Work by ibmphoto24
 

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Name:
Paul Gillin
Joined:
December 2005
Hometown:
Poughkeepsie, NY
Currently:
Framingham, United States
I am:
Male and Taken
Occupation:
Principal
Website:
www.gillin.com