Peter Morville is a writer, speaker, and consultant. He is best known for helping to create the discipline of information architecture. His books include Information Architecture for the World Wide Web, Ambient Findability, Search Patterns, and Intertwingled. He advises such clients as AT&T, Harvard, IBM, the Library of Congress, Microsoft, the National Cancer Institute, Vodafone, and the Weather Channel. His work on experience strategy and the future of search has been covered by Business Week, The Economist, Fortune, NPR, and The Wall Street Journal. Peter lives in Ann Arbor, Michigan with his wife, two daughters, and a dog named Knowsy. You can find him online at and

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Peter Morville
September 2004
Ann Arbor, USA
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Information Architect
Semantic Studios