The #ISurvivedEbola campaign has kicked off with the release of the first in a series of videos that feature Ebola survivors from Liberia, Sierra Leone and Guinea sharing their stories and perspectives with the world. The multimedia campaign is the first to directly engage Ebola survivors in delivering key protective messages to affected communities, and to highlight stories of hope and resilience in the midst of the ongoing epidemic.
Funded by campaign partners the Paul G. Allen Family Foundation and Vulcan Productions and implemented by PCI Media Impact in collaboration with UNICEF, the campaign is part of Paul Allen’s broader #TackleEbola initiative, and is consistent with Allen’s overall efforts. The campaign places survivor stories at the center of efforts to:
• Inform the public about the virus and how they can protect themselves from it;
• Reduce stigmatization of Ebola survivors; and
• Shift the international narrative around the Ebola outbreak away from fear and despair, toward resilience and hope, without downplaying the remaining challenges.
To achieve these objectives, survivor testimonies will be captured by in-country filmmaking and production teams, who will then package them in video, audio, print, and mobile-ready forms. Radio dramas and call-in shows about Ebola will also be produced and broadcast to support local and national-level campaign efforts, as radio is the most powerful form of mass communication in West Africa. Products will be shared via local, national and international television, radio and newspaper outlets; on web and social media; through mobile technology; and through partners conducting outreach in Liberia, Sierra Leone and Guinea.
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