I'm the product of Italian immigrants who made their way to this country to find a better life—and I consider myself to be living proof of the realization of that dream. Originally from the New York area (I grew up on Long Island) I had the privilege of attending the Pratt Institute where I studied computer graphics, minoring in visual communications.

I am currently a VP, of Experience Design at Critical Mass, where I lead talented interdisciplinary teams across a variety of clients. I also get to leverage my background as a creative problem solver and strategic thinker. I have 14 years experience in the design field with the majority of my time spent in digital marketing and experience design. An active participant in the industry, I write Logic + Emotion which is ranked in the top 20 media + marketing blogs according to Advertising Age. My writing and visual thinking has been cited by Forrester, The Boston Globe and has landed me in BusinessWeek on several occasions including their “Best of 2006”.

Prior to Critical Mass, I spent time as a creative/strategic lead at notable firms such as Digitas and Agency.com—putting in a combined tenure of 8 years in the large digital agency environment. I led multiple initiatives for clients such as HP, Allstate, Fifth Third Bank, Miller Brewing, Grainger, and Bally Total Fitness. Previously, I earned my interactive stripes working with The Chicago Tribune on their site initiatives.

Today, I blend strategy with design and look for new opportunities around the evolving Web (otherwise known as Web 2.0) to enhance the customer experience and bring brands and people closer together. I currently live in a near-northern suburb of Chicago, not far from Lake Michigan. When I'm not working, surfing the net, or riding my motorbike—I can be found spending quality time with my family.

Oh, and I don't have a middle name, consider myself a connoisseur of beef jerky and have been occasionally known to wear cowboy hats, but only if the mood strikes me. :-)

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David Armano
April 2007
New York (Long Island)
Chicago, USA
I am:
Designer, Communicator, Thinker
Logic + Emotion