Committed to helping every marketer be the best they can be, the IDM exists to support, encourage and improve marketing performance from your first steps on the career ladder, right to the very top.

For 30 years, it’s been our mission to provide best-in-class training, qualifications, events, resources and membership services to meet the real-world needs of today’s digital, direct and data marketers. Every IDM programme is designed and delivered by practising marketers, who know what it takes to succeed at the job, and dedicated to helping you succeed in yours.

As a not-for-profit organisation, we pledge to continuously reinvest our profits back into Higher Education to find, develop and give the best career start to the next generation of marketing stars.

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May 2018