Font's name???

Serena291090 9:19am, 25 July 2012
Can you please help me to identify this font:

It is also used on the H&M Online Shop for clothes description.

Thank you for your answers!
GiddeeUp 6 years ago
Could be "Reporter", but the sample image is very small.
Serena291090 6 years ago
GiddeeUp 6 years ago
I don't recognize it. If you're happy with something close, you could use:

- Benton Sans Book

- Trade Gothic

- Commerce Light

- News Gothic

- Reporter Reg
ilyinova 6 years ago
their html gives that it is HM Ampersand font family and the have it in light and ultralight versions, so maybe this is their own commersial font developed exclusively for them?
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