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Flagships / 時尚旗艦店

Flagship stores, or simply flagships, are main stores from retailers designed to serve a mainstream of customers. Most noticeably, flagships are found in prominent shopping districts (e.g., Ginza, Madison Avenue, etc.) that are targets for a main set of worldwide high-income shoppers. Because of this, shopping at an upscale flagship is seen as high social/economic status. Flagships are, as well, larger in retail size and hold the most volumes in merchandise.

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Fashion x Architecture / 建築 x 時尚 <Flagship Stores>

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