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empowermm ADMIN January 3, 2011
We'll see more and more media convergence in 2011 as digital technology dissolves silos across all forms of media and media channels. Paid, owned and earned media must work together more closely than ever before and be flexible to move seamlessly across media channels.

This media blend trend is being tracked at

Feel free to add your examples to the group and join the conversation.

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Group Description

A Flickr group for documenting how digital technology is dissolving the silos between media channels. We're watching TV on our computers, consuming content from print media brands on our iPads, listening to Internet radio in our cars as we drive past billboards that look like giant, flatscreen TVs.

How are you seeing channels morph together thanks to digital technology threading through all of them? Snap a pic and join the conversation at

Additional Info

  • Accepted content types: Photos, Videos, Images, Art, Screenshots
  • Accepted safety levels: Safe
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