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Group Description

The International Typographic Style, also known as the Swiss Style, is a graphic design style developed in Switzerland in the 1950s that emphasizes cleanliness, readability and objectivity. Hallmarks of the style are asymmetric layouts, use of a grid, sans-serif typefaces like Helvetica, and flush left, ragged right text.

The style is also associated with a preference for photography in place of illustrations or drawings. Many of the early International Typographic Style works featured typography as a primary design element in addition to its use in text, and it is for this that the style is named.

Some of the pioneers of the style are Joseph Müller-Brockmann, Armin Hoffman, Wim Crouwel, Emil Ruder, Otl Aicher, Peter Seitz, Max Bill and Max Huber.

The goal of this group is to create a comprehensive visual resource of this great style.

PLEASE READ THE RULES! DON'T SUBMIT IMAGES THAT HAVE NOTHING TO DO WITH THE TOPIC. I'LL DELETE THEM!

Group Rules

PLEASE READ THESE RULES! DON'T SUBMIT WORK THAT DOESN'T BELONG! THIS ISN'T YOUR PERSONAL PORTFOLIO.

The rules of this group are simple. Add any type of piece (publication, poster, CD, stationary, signage) that falls under the International Typographic Style criteria:

1. Uses a grid system.

2. Uses a sans serif typeface, especially Helvetica.

3. Text is flush left and ragged right or flush right and ragged left.

4. Asymmetric layout.

If something is added that doesn't follow the rules, it will be deleted.

Additional Info

  • Members can post 3 things to the pool each day.
  • Accepted content types: Photos, Videos, Images, Art, Screenshots
  • Accepted safety levels: Safe
Groups Beta