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A short primer

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Tarky7 8:16pm, 4 July 2007
Where does SEO begin?

The first thing that one must realize about search engine optimization is that to be implemented correctly it must be broken down into 2 distinct factors "on-page" and "off-page" criteria.

Always remember that search engines do not consider "websites" they consider the "pages" of those websites. There should never be a debate as to which is more important between "on page" and "off page" characteristics as the truth is both are equally as important. However once one defines the two there is a logical order in which they should be considered.

Utilizing your inbound links


Pagerank - where do I begin?

When considering how offpage characteristics effect your sites ability to rank well for given keyword terms It cannot be stressed enough that "Page rank is Page to Page, (NOT SITE TO SITE) and independent of URL designation". What this means is that once your site enters into the PR system ie: indexed by Google by virtue of backlinks from and external source domain, then a link from an internal page with "X" amount of PR contributes exactly the same PR weight as a page from a different URL with "X" amount of PR weight to distribute (all other factors being equal).

Getting my link popularity started - what does it take?

In order for pagerank to be calculated by Google's algorithm for any page on your site that page must first have been found by the Google spider (robot) through a backlink.

"Backlink: a link from one unique URL designation to another - alternatively: a link from one page to another."

Once you have recieved a backlink from a page that has been indexed by the Google spider you are eligible to compete for PR.

A link counts twice


There are 2 ways you can benefit from backlinks:

First you get a certain amount of PR weight points as dictated by the google PR calculation algorithm (see the article on the Google pagerank page).

Second, and some argue more importantly, you also get an added ranking boost for whatever keywords are contained within the anchor text href="yourdomain.com">Anchor and this precisely describes why sites almost always rank #1 for their domain name.

It is a common misconception that there is special weight given to domain names when in fact the reason a site generally ranks well for its domain name is because all of the links pointing to that domain place your domain name in the anchor text. ie: href="yourdomain.com">yourdomain.com

This is a great opportunity to utilize this little know anchor text boost to place well for your chosen keywords. The way to take advantage of this added boost is to request that your keywords are placed in your backlink anchor instead of your domain name.

Here is how to properly utilize a link acceptance

When a request for a link from another webmasters has been accepted send a thank you letter and include your specific HTML code so that you not only save them effort but you get a backlink that reflects your keywords and not your domain.

Your thank you letter should look like this:

Dear webmaster, (or fellow Flickr member, this is the point of this group)

Thank you for your gratious willingness to provie a text link to my site. For you convenience I have written out the source code that best reflects the page you are linking to please cut and paste this exact code into your source to reflect the most appropriate link:

Keyword


I thank you again for your linking to my site and will gladly link back to your site with any specific html that you provide.


Warmest regards,

Grateful Webmaster

In short, backlinks are a great asset if utilized correctly and remember that the same principals apply to internal links as apply to the links you recieve from other domains and other webmasters. If your index page is optimized for keyword "a" then make sure that all of your internal pages that link back to the homepage use "a" as the anchor text DO NOT USE "home" for a link back to your index page or you waste the most controllable opportunity to boost your own keyword search engine positions.
admin
BillyWarhol PRO 11 years ago
U expect me to READ all this crap!!

;PPP
You should read it , and inwardly digest it...it's a series of tooobes

Tarky, I don't really know how to use this domain

my.dot.tk/cgi-bin/rnt021.taloha

but this is my blog...

chris-the-skins.blogspot.com/

loadsa watercress
have i done that right?
the headline "watercress"
is the link back to this page...
is it obvious enough?
super steam [deleted] 11 years ago
So I don't yet have a standalone site or blog but I do have my work on multiple sites and wherever I can I've been linking them back and forth to each other....Can a keyword be placed in those links? or should it be?
and such.
admin
Tarky7 Posted 11 years ago. Edited by Tarky7 (admin) 11 years ago
Hey guys,

7simon, yes, if the link is put onto a keyword that relates it increases relevancy, which is the important word here. More relevant, the more important the link. These rules apply to all search engines, and most specially Google.

an aside, anyone who claims to be the defacto expert on something I call "The Rules of Google" is bullshitting, unless he works for the search engine, and in that case they will be saying nothing.

beware of linking schemes and strategies, outside of the type of initiative I am making here. If you link to something called in the industry, a Link FArm, you risk being blacklisted off Google entirely. What I am introducing you'all to here is called "white hat' seo, opposed to 'black hat', (spammers)

Ifyou do not have a current site, may I suggest a company called Daria.be ( daria.be/ ) Which is offering some of the best free blog offering out there. It was created by one of the guys who started Word Press, and it gives you a full suite of templates and plug-ins on the Word Press platform.

I am no associated with Daria.be in any form, but creating Word Press blogs from the ground up, I stumbled onto the website and registered a couple of free blogs, and I was amazed at what they offer, a free Word Press Blog on steroids.

chris_the_skins, SEO-ing images is a real challenge.

here is a link that addresses some of the issues you brought up.

www.seroundtable.com/archives/007366.html

sorry for the wordy-ness Billy, this stuff is a bit technical...
super steam [deleted] 11 years ago
FWIW......daria.be is shutting down....I had signed up and just gotten started, but was greeted with a "I'm no longer interested" and 'will be shutting down' message today.....delete, delete, delete....Just meant to save anyone else the time......cool thing you're doing Tarky, thanks!
admin
Tarky7 Posted 11 years ago. Edited by Tarky7 (admin) 11 years ago
Thanks for the heads up and thanks for the nod.

We are building hosted Word Press blogs for website salvage and SEO, it's a pretty incredible free blog application, and we are using a host called Blue Host, which has been created with Open Source hosting in mind.

If you want to check out Blue Host and you feel like helping our efforts out, click through our link to investigate Blue Host and we will get a small affiliate fee.

berkshirewebwizards.com

tarky7.com

The point of this group is not commercial, but if you are interested in finding out more we could use the traffic.

The Word Press community is awesome, and the ability to create a full featured kick ass blog is something you can only do by using a hosting company like Blue Host. (The Fantastico Installer is the reason why) It blows away anything else we have tried, and believe me, we have gone through a few on them.
dashing field [deleted] Posted 11 years ago. Edited by dashing field (member) 11 years ago
@Tarky
dont really understand all this technobabble
but are you saying that if we use your SEO algorithm
we will be able to download porn faster than before?
:)
cheers
Tim
admin
Tarky7 11 years ago
Faster Porn is always a fringe benefit from improved technobabble !

iPhones Too !

And one must always remember, porn created the Video Tape !

;)
_vanitY_ 11 years ago
Hey Alexei,

Can you give me an example of this "link to my site with tags"?
admin
Tarky7 Posted 11 years ago. Edited by Tarky7 (admin) 11 years ago
Here you go Sophie, I will do this real quick, cause I haven't had yet my coffee: An SEO'd relevant link:

I was checking out my Flickr account and found some really beautiful photographs by a female photographer from Antwerp Belgium. Her name is Sofie Audiffret and she is one of the talented self taught photographers I know as one of my contacts from Flickr. The thing I love about Sofie Audiffret's work is that she is not restricted by the traditional photographic conventions, plus I think she is really hot ! ;)
_vanitY_ 11 years ago
Okay,

But you told somewhere that you can give a link to the one who puts it on his website.
Or maybe it was my bad english.
And that you can hide a few words in the link.
Hm...maybe i have to learn english.
:-)
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