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Sony PSP "street art"

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Eric Hunt. says:

So I'm hearing rumours that these new street art characters popping up in NYC and SF are backed by Sony as advertisements for the PSP.

www.flickr.com/photos/ericinsf/60272399/
www.flickr.com/photos/ericinsf/60275959/
www.flickr.com/photos/gammablablog/57141653/

At least here in San Francisco, in a cruel bit of irony, if these are sponsored advertisements by Sony, they are illegal unless they are in an already legal billboard spot (new billboards are severely restricted in SF) and have a bunch of identifying info on them, like the billboard permit # and billboard dimensions.

Anyone have any more word on who is behind these?
9:01AM, 6 November 2005 PDT (permalink)

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artone says:

I think that the PSP Street art is awesome. I saw one on the side of a shop in Los Angeles. Do you work for the City of San Francisco? If not then let the artist be artists and let the city deal with the legality issues. Why are you so bitter about it? Are you one of thoes people that gets angry when "corporate america" pulls one over on your liberal tree hugging save the world mindset? Who cares if they are sponsered or not. Its a creative piece of work that caught my eye. I think it is great.
Originally posted ages ago. (permalink)
artone edited this topic ages ago.

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otherthings says:

my liberal tree hugging save the world mindset is available for sponsorship, in case any corporate americans are listening. your logo here! ;-)
ages ago (permalink)

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otherthings says:

Following up on this... the other night I was walking down Valencia in SF and there was a guy painting one of these on a wall. He was using a video projector hooked up to a laptop, and just tracing the image onto the wall with a can of black.

The painter was an old school writer from LA whose name I forget. With him was a tall dude with blond dreadlocks named "Stash" (pronounced "Stosh") who gave me the scoop on the campaign. He said that Sony pays every building owner for the use of their walls, and pays every artist who puts up posters or paints the ads. So according to him, the ads are 100% legal. (I assume Sony must also be providing people with some kind of proof of legality in case any of their paid artists get hassled by law enforcement.)
ages ago (permalink)

damp oven [deleted] says:

dont mind him, that idiot has been calling EVERYONE a liberal tree hugger.

nobody like's him, he has no friends. it's sad. :(
anywho, i have another picture for you -

www.flickr.com/photos/lpq/67343805/

this is the year of sellouts, isn't it!
ages ago (permalink)

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HabitForming says:

Fony Paystation

www.flickr.com/photos/habitforming/sets/1417724/
ages ago (permalink)

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Marken Phreely says:

This one has been bouncing back and forth on my love/hate scale.

One thing I would like to say is that nobody can claim these guys sellouts, UNLESS you've lived the culture (not from a photographic point of view) AND unless these guys are toys. By lived, I dont mean paint for a month or so. I'm talking about wearing orange, getting beat up by fat ass cops, runnin at the sight of a spotlight, and reaching the point where you are able to paint your personal style.

From what Other said, its an old school LA writer who is putting this up. I have assumptions as to who is doing this out here(could be wrong), but if its the same guy, I have nothing but respect for what he did for style when he was an active writer.

If its the person I'm thinkin of, more power to yah. I think if a person puts down a large body of good work for free to the public, its okay to be getting paid to do easy shit like trace a character.

If its just some shmucko who never painted illegal shit in their life, I hope the campaign rots in hell.

One things for sure, they shouldn't be in the yards going over people's pieces.
ages ago (permalink)

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Ben Cumming says:

I have been noticing advertising appearing in the form of street-art where I live, Brisbane Australia, over the last year.

It is a little bit ironic. A lot of cool stuff is being done by artists who take a "logo" for themselves and then repeat it, with some adjustments, everywhere -- just like a corporate logo. That type of work is a direct response to advertising and corporate identity -- it can open peoples eyes to branding, make them question advertising, and reclaim parts of the world around us from advertising.

The irony is that street art is getting more attention and is being recognised better in mainstream society as art (as opposed to vandalism) -- it is inevitable that advertisers are going to want to take advantage of this.

I am personally interested to see how the street art scene will respond when this sort of "guerilla advertising" becomes more common. It will continue to evolve and adapt to its different interpretations -- one of which is corporate.

Here is an add for GTA that I noticed in Brisbane about 6 months ago. I was pretty upset when I first saw it, but nothing is sacred with advertisers.

Evil Graffiti
ages ago (permalink)

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doo ramone says:

In today's NY Times :
"Ms. Smith [a spokeswoman for Sony] said that the images appeared in places where the company had paid for space and that the company was not vandalizing or defacing any property.

In San Francisco, on the side of a wall at a check-cashing business in the Mission neighborhood, Sony has commissioned four large figures, each around seven feet tall, including one character riding a PSP skateboard and another licking one as if it were a lollipop. The images are spray-painted in black against a pale green background.

But there is another message that the company did not have in mind: on the screen area of several of the PSP's someone has spray-painted "FONY." "
ages ago (permalink)

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cicatrix says:

there's a GTA ad like that in my part of Montreal now, it went up in the summer. It's alright I suppose, but they went over some classic stuff to paint that shit.

walldog outside moog

I just take pictures, I'm no writer, so I guess my opinion isn't good for much - but when I see ads like that I appreciate the fact that these kids who are mostly real street artists are getting a paying gig, and I appreciate that it's a fun and creative ad campaign - but to me it's in a totally different category from actual street art.

I also find it hilarious that all these companies think they're being all "fresh" and edgy and "street" by doing this, when it's one of the oldest forms of advertising around.

Old Lea & Perrins advertising mural
ages ago (permalink)

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Runs With Scissors says:

the sony psp stuff is done by an outfit calling themselves DATS TRU.



the 'art' is posted in neighborhoods here in new york city like williamsburg, brooklyn and on the lower east side - - communities where soaring rents chased artists out years ago and where folks like me, who want to be around artists now live.

but none of that is so bad as DATS TRU's lack of love towards tree hugging liberals:



and then there are their ads for cartoon network programs...
ages ago (permalink)

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Ben Cumming says:

I had a feeling that the walls hosting this corporate graffiti might be paid for. It would be too easy for the owner of the wall to find out who did it otherwise...

Renting out walls for graffiti -- keeping it real indeed.
ages ago (permalink)

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otherthings says:

@Runs With Scissors: did you mean TATS CRU?
ages ago (permalink)

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Runs With Scissors says:

that's the name of the group of artists making money on the cartoon network, hummer and now sony ads.

you can see the "TATS CRU, INC." on below the tires of the hummer death star vehicle ad above.
ages ago (permalink)

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senyol says:

been watching this go down on wooster.i think the same thing would happen in our town.
ages ago (permalink)

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Marken Phreely says:

Runs: Yeah, definately TATS on the hummer ad. What have they done for Cartoon Network?
ages ago (permalink)

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Melmoth the Wanderer says:

old school ad:
www.flickr.com/photos/98227965@N00/16739085/
ages ago (permalink)

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Uno - 10and5 says:

Senyol, it did with the 325 Cell-C campaign. they did the wheatpast thing.
ages ago (permalink)

damp oven [deleted] says:

I rethought my opinion on this : If it's Tat's Cru... well, they work for money. That's what they do. I don't care if they put the shit up, as long as they're not going over ANYTHING. And as long as it's not a high residential neighbourhood, like where this one is -
sellouts
ages ago (permalink)

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flutter says:

I saw one yesterday in the mission district
digitalcreation.net/software/gallery/bombastic/IMG_0136
ages ago (permalink)

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KOSMO KRAMER says:

fuck that shit, sony is ruining sf. Anyways, that shit aint art and it aint graff, furthermore, those dude get paid $50 a pop. quick cash
ages ago (permalink)

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Cloudsabove says:

Through my research on graffiti I have noticed that when a brand uses 'street art' to promote their indentity, people tend to kick up an opinion on it. This is fair enough, for as an artist myself I would never like my work to be crossed for something thats going to gain a profit. But If you look at it in a different perspective, how many times have you seen billboards crossed by some sqiggly tag thats rouwind the whole look. Its kind of like an art battle out their, and if a graffiti artist gets offered an large amount of money to do some corporate work, is'nt it just the same as a graphic designer doing the same thing. You also have to take in consideration that the artist is now going to be considerably wealthy and is going to be able to buy lots and lots of spray paint. This will give him more practice and able the whole development of the culture improve. So I dont think its all that bad, plus the psp is a young and recreational form of entertainment. They also dont get them made by young kids in thialand, unlike Nike. In one respect, if all these big corparate brands keep on taking the street art look to promote their brand, this will eventualy kill the culture. I hope this will never happen. Leon
Originally posted ages ago. (permalink)
Cloudsabove edited this topic ages ago.

various representative [deleted] says:

i´ve overworked a capaign of another brand (the posters , not the small stencils)

██████████████████████████████████████
do the same, if the stuff is pasted without permissions
██████████████████████████████████████



streetart.blogspot.com/2000/11/superstar.html#___or__stre... 10pics
Originally posted ages ago. (permalink)
various representative edited this topic ages ago.

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Marken Phreely says:

rather have artists with over a decade of illegal graff work under their belt, get paid for this...instead of some joe schmoe getting paid.

I'm not crazy about using this type of art to get your attention, but atleast they are going to practitioners for work.
ages ago (permalink)

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