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On Looking 9:17pm, 7 February 2015
“Isn't life a series of images that change as they repeat themselves? ... Once you 'got' Pop, you could never see a sign again the same way again. And once you thought Pop, you could never see America the same way again.” - Andy Warhol

Assignment Goal:

What does it mean to borrow? Do you think history can be owned? Have you ever thought that you don’t have the moral authority or the experience to voice your opinion about a certain subject? What about imitation – I’ve heard it is the sincerest form of flattery. It is also the foundation for cultural meme’s. What is a meme? …

This assignment challenges you to look at photo history for inspiration, and respond to a master -- whether through mimicry or extending history. As a quick response project, intuition and quick judgment are embraced as you begin research on contemporary art photography by looking at photos in books. Digging deeper into the technique, analysis, and relation to this select source image, will help guide you toward ownership of your ideas and aesthetic intent.


Part 1: Research and Analysis
IN-CLASS Exercise
Bring Hirsch text to class, you will take a RAW digital capture of this image using your camera and the image Copy Stand. See Copy Stand Handout for steps and tips.

DIGITAL LAB:

1. After capturing a RAW image of the source image, transfer file to your computer desktop and open in Adobe Camera RAW.
2. Keep book alongside – you will use to help proof the image.

COLOR PROOFING:
1. You will process and color-match your image capture to match color balance and exposure in book.
2. Send proof to printer via Photoshop. Follow print specifications and ICC profile settings as demo'd during LAB Orientation.
3. Record adjustment settings on the proof, and number each proof in the order of printing. See example on the board. Expect 3-5 proofs total.
4. Consult with Keeara for in-progress color correction feed-back.


EXTENDED ARTIST RESEARCH:

1. Using the Photo Center Library, Public Library, School Library, Book Store, etc., flip through books on photography and find a color photograph that prolongs your interest. Possibly it poses an unanswered question, or it shows something shocking. Maybe it demonstrates an idea or technique or style you desire in your own images. Whatever it is, make note and check out the book and fill out the library research form and write a statement of summary, detailing the information gathered in the research process.

2. Analyze the image – learn more about it, consult additional resources. Provide photo information from the book, your interpretation and analysis of how you intend to borrow ideas and techniques. Begin sketching composition and lighting ideas and determine your primary and secondary subject matter. What is the color pallet and mood? What is your lighting source and setup? What props or models will you need? Does it require travel? This information will help you develop a production process.

3. Write a brief statement: The information in the research form will be translated into a statement. Please make note in this statement how you will respond to the source image: how you will use this source to make a response work. You may type this out or write on research form. We will discuss technical and practical concerns for recreating this image during class next week.

4. Begin planning a pre-shooting a reactionary image or images in response to your source image and research. Bring work in-progress next week. We will review your contact sheets and proofs.


Looking Ahead: Further Instruction to be provided ...

PART 2: Your Response

Make a work in response to your Artist Research.
Create an image or images in response to your source image and research, and present it as a diptych (paired with source image printed in class) for critique.

• Final images must be printed, and by YOU using the proper printing profiling as practiced during class.
• You will also hang your library research form and statement alongside your project.
Groups Beta