On Looking 11:06pm, 29 January 2015
Assignment 4: “Color by Numbers”
Color and Lighting Temperature: Creative White Balance
Here is a link to the Radiolab episode on color, Enjoy!

Expand on in-class exercise, record all lighting, gel, WB, Exposure, etc. and include with RGB Histograms and 1 proof print for each image (4 total) for review next week. See below for details.

Begin this assignment by studying/memorizing the Kelvin Scale (temperature and corresponding color of light), and the RGB Additive Color Wheel. Refer to these diagrams in the group pool (print them out if that helps). White balance works by filtering out the contamination of that lighting color by applying its compliment (again refer to the additive color wheel to understand this relationship).

Technique: Use custom WB, Kelvin Scale Adjustment, gels/filters (lens and/or flash), and multiple light sources (must include at least 3 different light sources) to create 4 color images. Each image should contain a least 3 different luminous colors. Experiment with WB and Gels/Filters in-camera to generate color shifts. Observe how other colors are affected by intentionally shifting the white balance from white to color. Discover how WB attempts to correct the color imbalance by shifting blue (for example) to its complimentary color (yellow).

Write down the following for each photograph while you are shooting:
1. interpret the lighting (what approximate Kelvin temperature is your lighting?) Write down both/all light sources.
2. what white balance setting are you using in-camera? If assigning a temperature Kelvin, what is it? If you are logging a custom color into your "custom" setting, what approximate color is this and what is the approximate Kelvin temperature?
3. if you are using a gel, is it on lens, flash/light, both? what color is it?

Shoot in M (manual) mode.
Print 1 proof print for each image (4 proofs total), processing only basic RAW adjustments.

Content Objective: Think nouns. Your images should contain three of the following: (1) Person (2) Object/Thing/Prop (3) Environment/Place (4) Idea

Consider how the relationship of environment with person, person with object, and object with environment contribute to making a dynamic narrative.

Turn in / Critique: (due next week)
• Print 4 proof prints (you must print yourself)
• written process notes for the four images (detailed above, steps 1-3))
• Upload images to flickr and “send to group” your best image for each color (total of 4 images posted)
• Print or draw the in-camera RGB histogram for your 4 selected images and note which channels shift / are off balance.
Groups Beta