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Group DescriptionThe Pensacola Beach sign is an iconic fixture in the area’s recent history. The sign has directed tourists to turn right for a scenic view of the sugar-white sands and emerald green waters of the Gulf of Mexico for 50 years. The sign was first posted in 1960 but with one main difference than from today – location, location, location. The sign’s original home was on the corner of Gregory and Palafox streets and was intended to direct people from downtown over the Pensacola Bay Bridge and to the beach.
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