Best Practices for Organizations using Flickr

When you upload your photos to Flickr, you have an opportunity to share your story with millions of people all over the world.

This guide is intended to help organizations—such as businesses, groups and non-profits—get the most out of Flickr.

What to do

  • Do share interesting and original photos and videos
    Upload fresh, authentic material rather than product shots or staged, over-produced content that would be more at home in your product catalog or latest advertising campaign.

    Photos that show off your organization’s culture and personality will help you build loyalty for your brand and tell your story. For example, sharing behind-the-scenes photos of your products being made or of customers engaging with your organization will show what you stand for and more importantly that you’re interesting and human. It’s not rocket science; the more unique, interesting content you share, the more interest you’ll receive in return.

    Please remember, Flickr is for photosharing—so use your account to share photos, not to sell things.

  • Do create a transparent and authentic identity
    Being open and trustworthy encourages people to interact with you. Here’s how to start on the right path:

    • Add a buddy icon and fill out details on your profile so people know who you are and can find you on Flickr.
    • Set up a personalized URL to help identify you.
    • Add meaningful titles and descriptions (but no price information or sales-y verbiage) to your content.

Here are some examples of organizations using Flickr in neat ways:

  • A bike shop owner shares photos of happy customers in his store.
  • A clothes manufacturer shares behind-the-scenes action from their factory.
  • A tech company shares a video of their community volunteer event.
  • A government space organization shares photos of recent satellite captures.
  • An NGO shares their photos of disaster relief efforts.

What else should I know?

  • Familiarize yourself with the Flickr Community Guidelines
    It’s not just you—all members on Flickr, whether they are an organization or a person—have to abide by the Community Guidelines.
  • Engage thoughtfully with other members
    Before you leave a comment, join a group or send a FlickrMail, think whether that member or set of members will find your behavior spammy or sales-y. If you contact a member directly, include information about your organization, such as your real name, official email address and phone number, to legitimize you.
  • Groups are a great way for members to share photos on a common theme. If you create a group, respect the rights of members by not making rules asking members to give up all rights to their content when adding them to the group. (Additionally, if you’re interested in setting up an official sponsored group contact our advertising team.)

We’ve created these guidelines to help you participate and have a rewarding experience on Flickr.

If you ever have any questions or comments, we'd love to hear from you. Please feel free to drop us a line through Help by Email or check the FAQs for product information.

The Flickreenos