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Design Project: Aqua Night Magazine Spread - pgs. 4 & 5 | by willstotler
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Design Project: Aqua Night Magazine Spread - pgs. 4 & 5

Magazine spread graphic design project. Uses photos I shot while attending Aqua Night, which was a fashion event focused on hairstyles hosted at the Walnut Room in Philadelphia, Pennsylvania. Thanks to all participants.

 

My goal was to further use the Müller-Brockman grid that I derived from a 1963 LOOK magazine, achieving a vintage look and feel from a modern setting, while giving selected shots from the event a context.

 

See this spread full size.

 

See more in the Aqua Night set.

 

Text from the "article" found on this page spread is reproduced below:

  

ONE PHOTO: TWO VIEWS

After looking at the work of hairstylist Bethany Bell, I thought the biggest challenge would be capturing the sculptural aspect of Bethany's work. The weave and flow of the hair captures the light in particular ways and demonstrates interesting textures and forms. Models move—and different angles and sculptural aspects of the hairstyle are exposed as they move. This is part of the experience of seeing a hairstyle, its interplay with the model and the environment. Certainly, Bethany considers the hairstyle from all angles and designs her work so that it can be viewed—and reveals itself in stages—from any direction. Wanting to bring this experience into the photographs, I exploited a mirror that would show off the hair from two angles at once. The final lighting, through careful technique, appears as though it is mid-day, soft window light. This natural look accentuates the curves, soft shadows, and intricate weaving. I think Bethany’s work looks great in this light—I hope you do, too.

 

MODEL: AQUASIA DAVIS (MM#2222579)

MODEL: JASMINE BEATTY (MM# PENDING)

MODEL: SALLY WONG (MM# PENDING)

MODEL: BEKA JAYNE ARTHUR (MM# PENDING)

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Taken on June 18, 2011