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Design Project: LOOK Magazine Spread - pgs. 4 & 5 | by willstotler
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Design Project: LOOK Magazine Spread - pgs. 4 & 5

Magazine spread design, this one based on a 1963 LOOK magazine and using photos I shot during a photoshoot in Philadelphia with vintage fashion model Kristina Paulk (MM#1786240).

 

The goal of this mini-project was to faithfully reproduce the look, feel, and design of LOOK magazine from 1963.

 

See this spread full size.

 

See more in Kristina's Flickr set.

 

Text from the "article" found on this page spread, which may be slightly troublesome to read onscreen, is reproduced below:

  

[continued from previous spread] start thinking about it. I had a solution. The dress, evocative of the 1960s, was part of a future that never happened.

 

J.G. Ballard gets at this concept in his work from the early 1960s: The atomic age is as much about the artifacts in concrete that are littering the landscape, the cradles of a future that has seemingly moved on without us. The structures being the only remaining objects, reminders, sentinels, warnings. I was also thinking about the ‘64/'65 Worlds Fair in New York City. The future was a marketing ploy--an imagined space where corporations had a vital (and continuing) role to play in shaping how we live. They were serving up the promise of a better life. As though the technology would solve the all-too-human problems of the present.

 

The building material of choice was concrete. Plastic final forms made from liquid stone and left behind to decay. It was the future when they made it--and their work then serves as a reminder now that we're in the future, but this vision of the future is from the past. And we're still stuck with it. For good or ill.

 

In any case, this is what I was thinking about when preparing to shoot Kristina in this dress: How to effectively capture the promise architects and workmen cast into their concrete structures--and the decay of that promise.

I'd shot near the subway at City Hall in the past with Atul Narula--an accident, really. The time-period of the look was right for the early 60s. So was Kristina's dress. So, why not?

 

Almost half of the photoshoot's photographs came from the shoot with this dress and in this environment. Kristina was on her game, I'd like to think I was on mine, and something was just clicking.

 

I can say that going into this phase of the shoot I [continued on next spread]

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Taken on April 17, 2011