traditional vs digital

What the study really seems to have measured is the impression of traditional media against traditional media translated into digital and bundled into banners and pop-ups.

When this is true, of course 'digital' is going to have less of a postive impression because people are trying to do other things when online. Traditionally, they might be on the lookout for entertainment and with friends.

A proper investigation should have controlled for people's mood and also included actual digital media like microsites, blogs and applications etc.

tvdecoder.blogs.nytimes.com/2008/06/18/traditional-media-...