transformational technology

“We are now in the era in which brands must create new transformational technologies. Don’t think about how to exploit Facebook as a media venture or stick a TV ad on YouTube - think about new ways that serve your customers and your brand.”

Barry Wacksman, EVP and Chief Growth Officer at R/GA | AdWeek

www.rga.com/assets/attachments/May19_MotherofInvention_Ba...