ballmer - future of advertising

It's going to be harder and harder to tease apart what’s communications and what’s media because if I say I am watching a golf match and at the same time I see Tiger Woods’ golf ball I take my clicker, it points at it, it figures out that it is a Nike Elite, it says ‘Do you want to order a dozen balls for you and your friends?’. Advertising, commerce, community and content all kind of blend.

www.washingtonpost.com/wp-dyn/content/video/2008/06/05/VI...

For a related idea see will-lion.blogspot.com/2008/03/medium-rare-ads.html