NYC - Nelson Tower
Nelson Tower, a 46-storey, 560 foot, art-deco design by H. Craig Severance was completed in 1931 as the tallest building in the Garment District. The tower has a rectangle base of white stone, from which the simple triple setbacks of mid-facade rise, with white stonework emphasizing each setback. Each section of the facade has spandrels of mid-tone brown stone--as opposed to the light brown limestone of the vertical striping. The crown is completely white stone and has a slight slope.
The billboard in the front is a Public Service Announcement from the Foundation for a Better Life, a privately-funded nonprofit organization started in 2000. The mission of The Foundation through various media efforts, is to "encourage adherence to a set of quality values through personal accountability and by raising the level of expectations of performance of all individuals regardless of religion or race."
This billboard features Wayne Gretzky, appropriately enough one block north of Madison Square Garden, as a New York Ranger on the night of his retirement with the slogan "Class & Grace." Gretzky, nicknamed "The Great One," is widely considered the greatest hockey player of all time. Identified as a hockey prodigy at a young age, he set 40-regular-season records, 15 playoff records, 6 All-Star records, won four Stanley Cups with the Edmonton Oilers, and won 9 MVP awards and 10 scoring titles. He is the only player ever to total over 200 points in a season (a feat that he accomplished four times in his career) and have his number (99) officially retired across the entire NHL. He made his name with the Edmonton Oilers from 1979-1988 where he won 5 Stanley Cup Championships. He spent 1988-1996 in Los Angeles helping popularize a northern sport in California, and ended his professional career in 1999 after a few years playing Broadway.