NYC - Times Square: Times Square Plaza at 1500 Broadway
1500 Broadway is a 1972 design in International Style II by Leo Kornblath. It was one of the first modern post-war office towers to rise in the Times Square Area.
Intertech Corporation acquired the building which had fallen on hard times in 1985 and dramatically transformed the 34-story, half-million square foot space with a $3.5M renovation, renaming it Times Square Plaza at 1500 Broadway. The tower now houses a prestigious roster of entertianment and media companies, crowned by ABC's leasing of 75,000 square feet over the first four floors starting in 1989.
ABC's signage includes a giant video screen and news zipper. It had previously been the only major Times Square property without such adornmnet. It serves as a location for Good Morning America, a newsroom and the headquarters for Dick Clark's New Year's Eve extravaganza.
This corner was the site of the Barrett House Hotel, where playwright Eugene O'Neill was born on October 16, 1888, while his father was in town playing The Count of Monte Cristo.