Don’t Tailor Your Videos for an Online Audience

Don’t Tailor Your Videos for an Online Audience

Would you rather send a fax when an email would suffice ? I know I wouldn’t, but then again I wrote this...

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Uploaded on May 11, 2010

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Have Only One Video

Have Only One Video

You created a video to upload and place on your site. Awesome! What is the next video you plan on making...

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Uploaded on May 11, 2010

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Choose Not To Make Videos

Choose Not To Make Videos

More and more people are watching online video every year. YouTube has become the second largest search...

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Uploaded on May 11, 2010

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Don't Read vidiSEO

Don't Read vidiSEO

I’ve made (and continue to make) all of the mistakes I’ve referenced in this post. It would be a shame if...

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Uploaded on May 11, 2010

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Don't Have a Call to Action

Don't Have a Call to Action

I know I already talked about being overly salesy, but this is the opposite side of the spectrum. Call to...

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Uploaded on May 11, 2010

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Resort to a Video Competition

Resort to a Video Competition

I think video contests are a cop out. “I can’t create videos, so I’ll just rely on everyone else to...

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Uploaded on May 11, 2010

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Make Boring Videos with no Personality

Make Boring Videos with no Personality

People don’t share boring videos (unless they are so boring it’s comical). Find a way to add some life...

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Uploaded on May 11, 2010

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Be Overly Salesy

Be Overly Salesy

Video can have a dramatic effect on your website’s conversion rate, but that doesn’t mean you need to be...

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Uploaded on May 11, 2010

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Don't Incorporate Videos onto your Website

Don't Incorporate Videos onto your Website

I’ve seen this too many times. You take the time to create an awesome video, you promote it, you use all...

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Uploaded on May 11, 2010

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Expect Results Instantly

Expect Results Instantly

Search engine optimization (SEO) takes time much like gardening. When you first plant a seedling, you...

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Uploaded on May 11, 2010

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Don't Have a Video Promotion Strategy

Don't Have a Video Promotion Strategy

Do you have a Twitter and Facebook account ? Then you have a group of people that consider themselves...

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Uploaded on May 11, 2010

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Block Sharing and Embedding

Block Sharing and Embedding

Sharing is caring, and if you don’t allow others to share your video you must not care about it. Or you...

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Uploaded on May 11, 2010

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Don't Edit Your Video

Don't Edit Your Video

You wouldn’t serve your friends raw chicken at a barbecue would you ? Well, raw, unedited video can be...

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Uploaded on May 11, 2010

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Stuff Your Tags with Keywords

Stuff Your Tags with Keywords

If you have a horrible video, you will not be able to make it popular with a ton of tags on YouTube. That...

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Uploaded on May 11, 2010

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Plan on Going Viral

Plan on Going Viral

Next to the term “link juice” nothing makes me sicker than hearing people talk about creating a “viral...

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Uploaded on May 11, 2010

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Make Overly Long Videos

Make Overly Long Videos

As of 2010, the average YouTube viewer watches around 3.5 minutes of video. I’m not saying that all...

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Uploaded on May 11, 2010

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Ignore the Community

Ignore the Community

Do you have a profile picture on Facebook ? Do you update your status and respond to friend’s statuses ?...

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Focus on Equipment vs. Action

Focus on Equipment vs. Action

The best online videos aren’t necessarily made with the best equipment, so don’t let choosing the perfect...

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Uploaded on May 11, 2010

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Use Nothing But Old Videos

Use Nothing But Old Videos

If your brand has old videos (commercials, training videos, product demos, etc.) use them, but don’t make...

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Uploaded on May 11, 2010

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Focus on Views Instead of Action

Focus on Views Instead of Action

I wish that YouTube would get rid of their damn view counter. I predicted that they would, but I now...

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Uploaded on May 11, 2010

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Ignore YouTube

Ignore YouTube

Too many brands are afraid of embracing YouTube over fear of losing control. “If we post our videos on...

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Uploaded on May 11, 2010

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