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Venture Communications' photostream |
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travelalberta_chairlift_side
Travel Alberta Ski Advertising Campaign
Venture Communications Ltd has developed a new guerilla advertising campaign for Travel Alberta. The ambient ads, located in eight Toronto subway stations, invite commuters to come to Alberta for a ski holiday. The advertisements incorporate subway benches as chairlifts into a wall mural showcasing the inspiring beauty of the Canadian Rockies, while floor decals in front of the benches provide an imaginary view past the riders’ skis to the snowy slopes below.
Client: Travel Alberta
Managing Director - Derek Coke-Kerr
Agency: Venture Communications Ltd
Creative Director - Jon Mychajlyszyn
Art Director - Brad Van Schaik
Client Marketing Director - Susan Murphy
Photographer - Jason Stang
Post Production - Marcelle Faucher
All rights reserved
Uploaded on Mar 4, 2008
