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    Original icons.

    Matt Hampel added this photo to their favorites. (89 months ago)

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    1. egoodman 89 months ago | reply

      Why, Jeff, do you taunt me with what I've lost? I have to put the new monstrosity on all my official communication now, and it's breaking my heart. I mean, not that the old logo was so great, but the dropped "e" had some retro charm. Perhaps in 10 years the swooshy circle will have some late-90s retro charm too. Perhaps.

    2. flameproof 89 months ago | reply

      Although I see the points being made about the typefaces, I must admit that the new AT&T and UPS logos look much more attractive to me. The originals were designed when full colour was far too costly to be used day-to-day; why should logos be monotone these days?

    3. EmilyNorton 89 months ago | reply

      Interesting point Blurb...Did people hate these when they first came out, and are some of us clinging to them now because they're familiar?

      But isn't familiarity part of branding?

    4. Blip 89 months ago | reply

      AT&T needed the change, but they did it very badly, even though I agree with the lowercase. The others needed just a touch, not necessarily the bevel UPS thing. Intel looked pretty up to date to me, if I hadn't seen the brand before I might say the old logo was the new one.

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