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Out In The Field
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Mega Run
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In the early days of the
project, we spent a lot of time
in different Dunkin’ Donuts
restaurants ...
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Uploaded on Jun 23, 2009
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This super-run was the kind of
behavior we were out to
document.
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Uploaded on Jun 23, 2009
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Stretch Limos Run on What?
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UX
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Dunkin’ Run in style: during one
of our field trips, we spotted a
stretch limo parked in front ...
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Uploaded on Jun 23, 2009
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Day Two of the user experience
sketching session.
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Uploaded on Jun 23, 2009
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storyboards
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storyboards2
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A use case set-up -- very useful
to graph experiences of multiple
users with many roles.
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Uploaded on Jun 23, 2009
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A use case mock-up of a Dunkin’
Run notification message.
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Uploaded on Jun 23, 2009
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Desktop Version
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Promo Sleeves
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An early prototype before the
iPhone App Store days: Dunkin’
Run as a desktop app.
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Uploaded on Jun 23, 2009
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Early creative: cup sleeves
designed to encourage customers
to download the desktop app.
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Uploaded on Jun 23, 2009
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banner
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Chat Bot Interface
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Early creative: one of my
favorite banners designed by
Hill Holliday’s digital team to
promote ...
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Uploaded on Jun 23, 2009
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In the pre-iPhone days, we
bounced around an idea of IM
chatbot interface.
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Uploaded on Jun 23, 2009
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Calendar Reminders
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CTRL+DD
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We also considered integrating
the Dunkin’ Run engine with mail
/ calendar clients.
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Uploaded on Jun 23, 2009
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One day, all keyboards will ship
with a button that starts a
Dunkin’ Run. (Note my l33t
photoshop ...
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Uploaded on Jun 23, 2009
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Augmentedly Real Mailing Box
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General Electric's Reality
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USPS's Virtual Box Simulator is
supposed to help you choose the
appropriate box size for your
stuff.
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Uploaded on May 28, 2009
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A desert spilling out of the
sheet of paper -- kind of neat.
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Uploaded on May 28, 2009
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USS Enterprise Coming to Life
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Another Start Treck AR Thing
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Don't see the point of having to
hold up a sheet of paper just to
see a 3D representation of ...
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Uploaded on May 28, 2009
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Hey, how do you like having to
twist your wrist just to see
what's on one of those screens?
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Uploaded on May 28, 2009
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A Really Augmented Cell Phone
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Nissan Driving Off the Screen
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A Star Trek augmented reality
promo together with, apparently,
Nokia.
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Uploaded on May 28, 2009
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Why?
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Uploaded on May 28, 2009
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