Ilya Vedrashko's photostream  

Out In The Field

Mega Run

In the early days of the project, we spent a lot of time in different Dunkin’ Donuts restaurants...

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Uploaded on Jun 23, 2009

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This super-run was the kind of behavior we were out to document.

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Uploaded on Jun 23, 2009

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Stretch Limos Run on What?

UX

Dunkin’ Run in style: during one of our field trips, we spotted a stretch limo parked in front...

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Uploaded on Jun 23, 2009

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Day Two of the user experience sketching session.

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Uploaded on Jun 23, 2009

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storyboards

storyboards2

A use case set-up -- very useful to graph experiences of multiple users with many roles.

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Uploaded on Jun 23, 2009

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A use case mock-up of a Dunkin’ Run notification message.

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Uploaded on Jun 23, 2009

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Desktop Version

Promo Sleeves

An early prototype before the iPhone App Store days: Dunkin’ Run as a desktop app.

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Uploaded on Jun 23, 2009

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Early creative: cup sleeves designed to encourage customers to download the desktop app.

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Uploaded on Jun 23, 2009

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banner

Chat Bot Interface

Early creative: one of my favorite banners designed by Hill Holliday’s digital team to promote...

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Uploaded on Jun 23, 2009

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In the pre-iPhone days, we bounced around an idea of IM chatbot interface.

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Uploaded on Jun 23, 2009

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Calendar Reminders

CTRL+DD

We also considered integrating the Dunkin’ Run engine with mail / calendar clients.

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Uploaded on Jun 23, 2009

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One day, all keyboards will ship with a button that starts a Dunkin’ Run. (Note my l33t photoshop...

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Uploaded on Jun 23, 2009

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Augmentedly Real Mailing Box

General Electric's Reality

USPS's Virtual Box Simulator is supposed to help you choose the appropriate box size for your stuff.

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Uploaded on May 28, 2009

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A desert spilling out of the sheet of paper -- kind of neat.

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Uploaded on May 28, 2009

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USS Enterprise Coming to Life

Another Start Treck AR Thing

Don't see the point of having to hold up a sheet of paper just to see a 3D representation of...

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Uploaded on May 28, 2009

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Hey, how do you like having to twist your wrist just to see what's on one of those screens?

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Uploaded on May 28, 2009

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A Really Augmented Cell Phone

Nissan Driving Off the Screen

A Star Trek augmented reality promo together with, apparently, Nokia.

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Uploaded on May 28, 2009

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Why?

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Uploaded on May 28, 2009

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