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Ilya Vedrashko's photostream |
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Out In The Field
In the early days of the project, we spent a lot of time in different Dunkin’ Donuts restaurants...
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Uploaded on Jun 23, 2009
Mega Run
This super-run was the kind of behavior we were out to document.
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Uploaded on Jun 23, 2009
Stretch Limos Run on What?
Dunkin’ Run in style: during one of our field trips, we spotted a stretch limo parked in front...
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Uploaded on Jun 23, 2009
storyboards
A use case set-up -- very useful to graph experiences of multiple users with many roles.
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Uploaded on Jun 23, 2009
storyboards2
A use case mock-up of a Dunkin’ Run notification message.
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Uploaded on Jun 23, 2009
Desktop Version
An early prototype before the iPhone App Store days: Dunkin’ Run as a desktop app.
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Uploaded on Jun 23, 2009
Promo Sleeves
Early creative: cup sleeves designed to encourage customers to download the desktop app.
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Uploaded on Jun 23, 2009
banner
Early creative: one of my favorite banners designed by Hill Holliday’s digital team to promote Dunkin’ Run.
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Uploaded on Jun 23, 2009
Chat Bot Interface
In the pre-iPhone days, we bounced around an idea of IM chatbot interface.
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Uploaded on Jun 23, 2009
Calendar Reminders
We also considered integrating the Dunkin’ Run engine with mail / calendar clients.
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Uploaded on Jun 23, 2009
CTRL+DD
One day, all keyboards will ship with a button that starts a Dunkin’ Run. (Note my l33t photoshop skills.)
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Uploaded on Jun 23, 2009
Augmentedly Real Mailing Box
USPS's Virtual Box Simulator is supposed to help you choose the appropriate box size for your stuff.
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Uploaded on May 28, 2009
General Electric's Reality
A desert spilling out of the sheet of paper -- kind of neat.
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Uploaded on May 28, 2009
USS Enterprise Coming to Life
Don't see the point of having to hold up a sheet of paper just to see a 3D representation of the ship.
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Uploaded on May 28, 2009
Another Start Treck AR Thing
Hey, how do you like having to twist your wrist just to see what's on one of those screens?
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Uploaded on May 28, 2009
A Really Augmented Cell Phone
A Star Trek augmented reality promo together with, apparently, Nokia.
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Uploaded on May 28, 2009
Dunkin' Run
Augmented Reality
Everyday
Greyscale
Geometry
Flowers
Self
Prague
Friends
Plastic Life
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