And so after two decades of The Real World, Bevis and Butthead, Laguna Beach, The Hills, Jersey Shore and endless non-music video programs, the original 24-hour music channel has finally admitted that, well. . . it just really doesn't show music anymore, and it's updating its logo to reflect this sad fact.
Since MTV's debut back in the early days of the eighties, the capital M logo has included the words "music television," at the very bottom, but apparently the Suits have decided that this is not how their core viewing demographic views their network - so they're dropping it. “The people who watch it today, they don’t refer to MTV as music television," the networks' head of marketing Tina Exarhos said in a statement. "They don’t have the same emotional connection that, say, the people who are writing about the logo change do.”
Well, duh - of course there's no emotional connection - you havent shown a music video in like 13 years! Ah well, I guess there's always Youtube. . . .