Kev is the owner of The Tool Den in south Wales. He is a very loud character, full of beans and is very well known by his regular customers.
We had the idea to turn him into the face of his company, which has worked a treat! All of his advertisements now feature a suitable picture of him with the relevant tool at 'Kev's Price'.
He now gets customers driving into his shop and greeting him by his first name!
Strobist;
SB600 @1/8 into 46" silver umbrella, high cam left.
2 X Vivitar 283s @1/4 into softboxes lighting the seamless backdrop
Triggered with CTR-301P triggers.
Shot on location in a makeshift studio.
www.thetoolden.co.uk/
D700 + 50mm F/1.8D
(c) copyright thom hayes 2011